For us, measurement has always been the foundation of every campaign in the digital world – after all, that’s what separates it from television, ink, and paper. The ability to record and measure user interactions at a minute level of detail has radically transformed marketing as we know it. But in today’s multi-device world, it’s become even more important to understand the cross-platform consumer and their complex journey to the bottom of the funnel. That’s where an enterprise-level analytics solution becomes a must.